What began as a pilot project in a small community in 2011 has grown into a nationwide initiative that is building financial resilience and improving the quality of thousands of lives across the Klang Valley. PRUkasih, a brainchild between GG and Prudential Assurance Malaysia Berhad (PAMB) was birthed out of a desire to provide free financial protection to those who need it most, low-income families. As of 2016, it has provided close to 20,632 families from 12 communities access to free financial protection and it is our aim to increase this coverage to 50,000 families by year 2018.
Partnership With Purpose
Collaborating with like-minded organisations, working towards a common vision of impacting the community and improving the quality of lives of people across the nation.
Are you a corporate that wants to make a difference in the community?
We can bridge the gap by identifying community needs
Together we can develop social innovations to help the community
XLR8 equips youth from urban low-income communities with Microsoft Office skills to improve their employability while inculcating positive character values in them. They grow in confidence and purpose as they learn practical skills such as how to write a resume, give a formal presentation, and prepare a financial budget.
We partnered with Nippon Paint Malaysia to create a safe and cheerful environment in children’s homes that enable children from difficult circumstances to develop holistically. Going beyond just a physical makeover, this project creates a platform for children to achieve their potential by addressing their character values, creativity and future dreams. Since it began in 2012, it has impacted the lives of children and homes across Peninsular Malaysia, Sabah & also Batam, Indonesia. The Colourful Dreams Camp that was conducted in Batam, Indonesia also won the Regional Nippon Paint CSR award in 2016.